Internet Marketing: Influences on E-Commerce
Product Code: ECOM03 Time: 3 Hour(s) CEUs: .30

Summary:

This course provides an introduction to Internet stock and the influences that drive up stock value.

Objectives:

After completing this course, students will be able to:
  • Identify the factors that influence the future direction of e-commerce
  • Recognize the factors that determine Internet stock prices
  • Explain the concept of critical mass
  • Build a Web presence
  • Design a plan for issuing stock for an e-business

Outline:

  • Moving E-Business Forward
  • Internet Stock
  • Increasing Stock Value
  • Building a Presence
  • Approaching the Market

Features:

  • Exercises that allow users to practice the application
  • A file containing the text of the exercises
  • Activities that allow users to apply course concepts in an interactive questioning environment
  • A glossary
  • A Skill Assessment

Applicability:

This course is for anyone who is interested in investing in Internet stock or issuing stock for an e-business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting Started

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.


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