Internet Marketing: Killer Apps
Product Code: ECOM04 Time: 4 Hour(s) CEUs: .40

Summary:

This course provides an introduction to killer apps and the twelve steps needed to create them for a company.

Objectives:

After completing this course, students will be able to:
  • Define killer app
  • List Downes and Mui's twelve rules to building a killer app
  • Identify potential problems when creating a killer app

Outline:

  • What Are Killer Apps?
  • Rules for Building Killer Apps
  • The Rest of the Rules
  • Land Mines to Avoid
  • Other Potential Problems
  • Protecting Yourself: An Action Plan

Features:

  • Exercises that allow users to practice the application
  • A file containing the text of the exercises
  • Activities that allow users to apply course concepts in an interactive questioning environment
  • A glossary
  • A Skill Assessment

Applicability:

This course is for anyone who is interested in learning more about converting their company's concepts or products into market standards.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-Commerce

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.

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