Internet Marketing: Real-Time and Data Mining
Product Code: ECOM06 Time: 4 Hour(s) CEUs: .40

Summary:

This course provides an introduction to two resources available in e-commerce: real-time systems and data mining.

Objectives:

After completing this course, students will be able to:
  • Distinguish between a real-time system and a batch system
  • Explain the need for speed and storage in an e-business
  • Store and capture data in a data mine
  • Recognize the techniques for extracting or mining data
  • Analyze mined data and apply it to business decisions

Outline:

  • Real-Time Systems
  • How Real-Time Can Work for You
  • The Data Mining Process
  • Benefits of Data Mining
  • Data Mining and Customer Service
  • Analyzing and Using Data

Features:

  • Exercises that allow users to practice the application
  • A file containing the text of the exercises
  • Activities that allow users to apply course concepts in an interactive questioning environment
  • A glossary
  • A Skill Assessment

Applicability:

This course is for anyone who is interested in learning more about real-time systems and data mining.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-Business

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.


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