Internet Marketing: Advertising on the Internet
Product Code: ECOM10 Time: 4 Hour(s) CEUs: .40

Summary:

This course provides an overview of the forms of advertising available on the Internet.

Objectives:

After completing this course, students will be able to:
  • Promote a business on the Internet
  • Plan an advertising program
  • Locate advertising customers
  • Compare the different formats of Internet ads
  • Describe the future direction of Internet advertising

Outline:

  • Internet Promotion
  • Finding Your Customers
  • Designing Your Ads
  • Drawing Customers to Your Site
  • Looking to the Future

Features:

  • Exercises that allow users to practice the application
  • A file containing the text of the exercises
  • Activities that allow users to apply course concepts in an interactive questioning environment
  • A glossary
  • A Skill Assessment

Applicability:

This course is for anyone who is interested in learning more about Internet advertising.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-Business

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.

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