Internet Marketing: Building Marketing Strategy
Product Code: ECOM11 Time: 5 Hour(s) CEUs: .50

Summary:

This course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Objectives:

After completing this course, students will be able to:
  • Identify the elements in an effective face-to-face promotion
  • Describe the relationship between public relations and e-commerce
  • Use data mining as a marketing tool
  • Explain niche marketing

Outline:

  • External Marketing
  • The Road Show
  • Public Relations and Investor Relations
  • Data Mining and Marketing
  • Extracting and Analyzing the Data

Features:

  • Exercises that allow users to practice the application
  • A file containing the text of the exercises
  • Activities that allow users to apply course concepts in an interactive questioning environment
  • A glossary
  • A Skill Assessment

Applicability:

This course is for anyone who wants to refine a marketing plan for an online business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-BusinessInternet Marketing: Advertising on the Internet

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.

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