Computer Based Training - Internet Marketing: Resource Planning

Summary:

This course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.

Objectives:

After completing this course, students will be able to:

Use e-commerce to plan company resources
Choose an e-commerce strategy
Recognize e-commerce risks
Identify and manage a company's knowledge resources
Identify the problems of the growing technological gap
Stay up to date on the latest technology
Recognize new opportunities for online content

Outline:

Your E-Commerce Strategy
E-Commerce Risks
Knowledge Management
Changes in Technology
New Opportunities

Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

Applicability:

This course is for anyone who is interested in learning more about preparing a strategy for the future of an online business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-BusinessInternet Marketing: Advertising on the InternetInternet Marketing: Building Marketing Strategy

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.

Copyright Information:

Terms of Use:

None