Computer Based Training - Internet Marketing: Managing Your E-Business

Summary:

This course explains ways to reduce costs and ensure the continued success of an online business.

Objectives:

After completing this course, students will be able to:

Reduce transaction costs
Leverage company assets
Manage diminishing hits on a Web site
Identify the factors that impact a Web site's future

Outline:

Reducing Costs
Leveraging Your Assets
Encouraging Repeat Customers
Influences on Your E-Business
Other Issues to Keep in Mind

Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

Applicability:

This course is for anyone who is interested in learning more about the costs and issues surrounding an online business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-BusinessInternet Marketing: Advertising on the InternetInternet Marketing: Building Marketing StrategyInternet Marketing: Resource Planning

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 95, 98, NT, 2000, or XP. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Authorware and Macromedia Flash player recommended but not required. JavaScript must be enabled. Netscape and AOL browsers not supported.

Copyright Information:

Terms of Use:

None